Why are some people and brands so prevalent everywhere you look? They seem to be creating great products and doing exciting work – and we mere mortals can’t help but want to tune in and pay attention. This is the work of an expertly crafted personal branding strategy to build up the authority of key influencers in a given space. We’ve found that people want to relate to other people, not necessarily to the products and services that they offer. That’s why true personal branding is about crafting a story that you want others to engage with, and then telling people that story in a way that impacts them the most.